This is a presentation for the revolutionary St. Luke Blood Pressure Cuff, invented by Dr. Sean Gloth. I am extremely honored and happy that I got to be a part of such an exciting project! And it was a huge learning experience with Cinema 4D.
   The cuff works because of a somewhat abstract mathematical reason involving the ratio of arm width and bladder width. It was a big challenge to find a way to visualize this, but I think the glowing strips do a pretty good job!